Coolcations: The New Travel Investment Frontier

It just might present a compelling opportunity to forward-thinking investors

As climate change continues to wreak havoc across the globe, heat waves are pushing temperatures to unprecedented highs, making traditional summer vacation spots in the Mediterranean less appealing. Destinations such as Greece, the South of France, Italy, and southern Spain, which once attracted droves of tourists, are now facing scorching temperatures exceeding 90 degrees Fahrenheit as early as June, with triple-digit days becoming the norm by July and August.

This shift in weather patterns has given rise to a new trend among luxury travelers: “coolcations.”